Valerie (Edick) Valentine specializes in business development, customer acquisition, and lead nurturing for Markit Strategies and PR, LLC. With almost twenty years of marketing experience, Val is one of the region’s top producing direct marketers. A graduate of Eastern Michigan University’s College of Business majoring in Marketing, Val knows what today’s businesses require to generate qualified leads that turn into lifelong clients.
Val started her career at Future Three Software back in the mid-nineties, where she was responsible for business development initiatives. She executed creative and attentive lead nurturing through telephone inquiries, e-mail, web site, and direct marketing techniques. In 2000, Val joined an Internet start-up marketing Supply Chain Management solutions called SupplySolution. There, Val specialized in implementing sales and marketing automation tools utilized for sales forecasting, customer communications, and direct marketing efforts, while coordinating web seminars and targeted campaigns to increase the customer base, including design of customer invites and fulfillment packets. Val led the direct marketing initiatives at client Plex Systems (Troy, MI) from 2007–2013.
Val is a Dale Carnegie graduate, a current member of Direct Marketing Association of Detroit (DMAD), and previously served as a board member of the Direct Marketing Educational Seminar Series.