Hire a marketing communications agency or build an internal team? That’s the million-dollar question these days. Today’s marketing practices are... View Article
September 2014 – We’re big fans of LinkedIn, considered the world’s largest professional network. The Markit Strategies team has seen... View Article
Typos! We may laugh with glee when we see them on Jay Leno’s old Headlines segment, but weep in... View Article
A common error I see companies make in the B2B world is trying to attract customers by presenting a litany... View Article
We often hear the term “brand” used in the world of marketing communications. Many times the term “brand” is used... View Article
In my previous post, I discussed “it’s not what your product does, but how it makes your customer succeed.” Making... View Article
By Sarah Goran June 2014 – With mobile and tablet device usage on the rise, companies need a website that... View Article
As communicators, we preach the need to focus on “The story.” How we convey this “story” has many different paths,... View Article
Many of the business-to-business organizations we team with are interested in achieving page one visibility when it comes to Google,... View Article
As public relations practitioners, we now have so many wonderful tools to use to communicate our messages, but nothing is... View Article