November 2, 2014 8:25 pm by Peggy Fenwick
Hire a marketing communications agency or build an internal team? That’s the million-dollar question these days. Today’s marketing practices are... View Article
September 22, 2014 3:33 pm by Julie Rogier
September 2014 – We’re big fans of LinkedIn, considered the world’s largest professional network. The Markit Strategies team has seen... View Article
September 3, 2014 1:21 pm by Barbara Longley MacGregor
Typos! We may laugh with glee when we see them on Jay Leno’s old Headlines segment, but weep in... View Article
August 7, 2014 12:52 pm by Patrick McLaughlin
A common error I see companies make in the B2B world is trying to attract customers by presenting a litany... View Article
July 28, 2014 3:03 pm by Julie Rogier
We often hear the term “brand” used in the world of marketing communications. Many times the term “brand” is used... View Article
July 14, 2014 9:22 am by Jenny Gogan
In my previous post, I discussed “it’s not what your product does, but how it makes your customer succeed.” Making... View Article
June 24, 2014 10:06 am by Peggy Fenwick
By Sarah Goran June 2014 – With mobile and tablet device usage on the rise, companies need a website that... View Article
May 29, 2014 3:42 pm by Jenny Gogan
As communicators, we preach the need to focus on “The story.” How we convey this “story” has many different paths,... View Article
May 13, 2014 8:49 pm by Julie Rogier
Many of the business-to-business organizations we team with are interested in achieving page one visibility when it comes to Google,... View Article
May 6, 2014 12:33 pm by Jenny Gogan
As public relations practitioners, we now have so many wonderful tools to use to communicate our messages, but nothing is... View Article